BCBSNC® Introduces Blue365
12/10/2007 9:16:38 AM
Introducing Blue365℠:
A Special Invitation to Healthier Living
Dear valued Blue Cross and Blue Shield of North Carolina® subscriber,
Healthier living means having healthy choices in every area of your life, not just
at the doctor’s office. That’s why we’re introducing a brand-new program called
Blue365SM (www.bcbsnc.com/blue365). Blue365 complements your health
coverage by giving you easy access to resources that help you live a healthy
lifestyle. We’re extending a special invitation to you to be among the first to
experience this new program.
Names you recognize with products and services you want
We’ve talked to many of our members and understand how difficult living
healthy can be. That’s why we’re offering you a portfolio of health products
and services that enables you to lead a healthier life.
Learn more about Blue365 and its portfolio of health and wellness products
and services by visiting www.bcbsnc.com/blue365 and reviewing the
enclosed brochure.
The strength of 100 million members
With the collective buying power of the 39 independent Blue Cross and
Blue Shield companies (Blue Plans) and their 100 million members1 behind
it, Blue365 passes on great savings to you for the health products and services
you want.
You can help design the program
As an early member of Blue365, you can be a crucial part of designing and
expanding this new program. Please provide feedback on the Blue365 home
page so that we’ll know what kind of healthy offerings are important to you.
Thank you, and enjoy your opportunities to live healthier everyday, courtesy
of Blue365.
Sincerely,
Lynn S. McNeal
Vice President
Blue Cross and Blue Shield of North Carolina
P.S. We developed Blue365 after listening to people just like you. Visit
www.bcbsnc.com/blue365 today to learn about Blue365’s products,
selected companies, and savings.
1 Blue Cross and Blue Shield Association internal data, 2007. U4751a, 11/07
